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The Bachelor of Business Management is a bachelor’s degree in commerce and business Management accredited by The Buckinghamshire New University – UK. The degree is conferred after Three years of full-time study in one or more areas of business concentrations. The BBA program at Cromwell UK usually includes general business courses and advanced courses for specific concentrations. Bachelor Degree in Dubai.

This programme provides various opportunities to develop knowledge and expertise required to be a successful manager in the industry. This course would suit students who are interested in developing business knowledge, management skills and managing in an ever-increasing international world.

Business management is all about running an organization to get the best out of all the resources available for the benefit of customers, employees, stakeholders, shareholders, and society at large. The course also opens up opportunities for graduates to pursue a career in a general people management role.

Entry Requirements

12th Grade/A-Level


HND Level-3 or Equivalent


BA (Hons) in Business Management Course in Dubai, UAE

Buckinghamshire New University, United Kingdom

BTEC Higher National Diploma

From Pearson Qualifications International, United Kingdom

Course of Study

Semester – 1

Business and the Business Environment

Marketing Essentials

Organizational Behavior

Management and Operations

Semester – 2

Human Resource Management

Management Accounting

Innovation and Commercialization

Entrepreneurship and Small Business Management

Semester – 3

Research Project (Part-1)

Business Strategy

Human Resource Value & Contribution to the Org. Success

Consumer Behavior and Insight

Semester – 4

Managing a Successful Business Project

Research Project (Part-2)

Strategic Human Resource Management

Brand Management

Semester – 5

Strategic Marketing

Managing Innovation in Business

Semester – 6

Leading and Managing Change

Corporate Strategy and Governance

Progression Pathway

Semester 1    4 Units    60 Credits

Semester 2    4 Units    60 Credits

Semester 3    4 Units    60 Credits

Semester 4    4 Units    BTEC HND Diploma  60 Credits     Pearson UK

Semester 5    2 Units    60 Credits

Semester 6    2 Units    BA (Hons) Business Management   60 Credits     Buckinghamshire New University UK

Programme Information

Total Credit: 360

Total Units: 20

Intake: February and September

Total Duration:         Regular Batch: 3 Years